Shopping Cart

No products in the basket.

Go to top


Let prettygood do the trial and error of conscious consumption, so you get guaranteed high quality, sustainable products first time. We scour the new and exciting companies weaving ethics and sustainability into the high quality beauty and lifestyle products they make, so that that you don’t have to sacrifice your style (or your precious time) to live a lower impact lifestyle.

You can trust prettygood to make responsible choices about the items we stock, so you can shop with us assured that you’ll always be getting a consistent level of quality, luxury, and sustainability.

We build relationships with our suppliers, so we know they value the same things as us.

We are uncompromising on sustainability – we pursue zero plastic, and use only recycled and recyclable packaging.

Our products are never tested on animals, and always tested exhaustively by us before we stock them. That means they become part of our daily routine until every last drop is used, so we know the results are good and the quality is consistent. Each item we stock is something we’re proud to have on our own bathroom shelves. 

All our products are cruelty free

That means they aren’t tested on animals, they don’t contain ingredients tested on animals, and they aren’t sold in China or other regions which require testing by law. We only use cruelty free products ourselves – this is really important to us.

All our products are vegan friendly

As well as not being tested on animals, our products also do not contain any animal-derived ingredients – that includes beeswax and honey. We also try to avoid irritants and ecologically harmful ingredients like palm oil, and sodium laureth sulfate (SLS). Prettygood is a vegan company – we’ll never stock, sell or recommend products containing animal derived ingredients.

We’re new here!

Whilst prettygood has been a blog for a couple of years now, we’re totally new to the online retail game, and have spent lots of time trying to find the perfect suppliers to start our new adventure. We’re starting small to make sure we can give our lovely customers the best possible service, but we’re a one-person show – please bear with us and get in touch if you have questions, at

We’re always excited by new products

If you’re an independent vegan business and you think your products would be a good addition to the prettygood shelves, get in touch with us at